It was Dolly's highest Billboard debut ever. Our marketing group did an analysis of which retail partners would be the best ones, would do exclusives on the Dolly album, "Backwoods Barbie." We then set about executing the marketing plan leading up to the release and then pushed it out to all of our online and mobile outlets on the day of the release. We signed her to an agreement and she opted into our worldwide digital distribution and our strategic marketing services. Dolly formed her own label called Dolly Records and was looking for a digital partner for distribution and digital marketing. We did Dolly Parton's last release worldwide digital. McDaniels: We provide services to Universal Music Group, K-Tell and VP Records as well as successful artists that are going out on their own: people like Dolly Parton and Too Short.
Tell me what artists you work with and give me an example of what you do for them. I don't know it's that novel of an idea but I think it's got great timing and great user functionality. I think that Spotify is hitting the market at the right time. I can access that music for more devices and more places and so it's becoming more convenient.
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One of the reasons that consumer behavior is changing is because streaming is becoming more portable and interoperable. I'm happy with a cloud model where all my media is housed somewhere in an Internet locker for me and I can access it at any time. Well now the consumer is saying I don't need to own the download.
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Now consumer behavior is moving more towards digital downloads and everybody is saying everybody wants to own the download and they want to carry it with them wherever they go and streaming models aren't going to take off. It used to be when we're moving from the CD to the digital download everybody was saying that music fans still want to hold something, hold the physical good in their hand and that's why CD sales would stay strong. I think what's really happening is consumer behavior patterns are changing. It's a streaming-based model that allows music fans to effectively access millions of songs and share playlists and I think their music interface is catching on with fans. Spotify is certainly getting all the buzz now. In the seven years we've been doing this I can't tell you the number of times that one of my employees has come into my office and told me this is going to change the way we consume music or this is going to spell the end of us. There certainly has to be a music solution out there that's getting all the buzz. That's the site everybody is talking about in Europe right? Spotify is one of your distribution partners. We're agnostic to the manner to in which music fans consume music. We sort of approach the retail model in much the same way we approach the client model. It's another way to reach the consumer and a great outlet for our independent music. Comes With Music is their new initiative based out of the United Kingdom but I understand it's about to launch in the U.S. McDaniels: This is an extension of our deal with Nokia for their online stores. Tell me about what you're doing for Nokia. What we've built is more of an asset management system rather than just a distribution infrastructure. It starts with distribution and it's really the entire supply chain process for content managers.
We provide sort of a menu of services that you can pick and choose from. McDaniels: We're agnostic to whether you're a label, artist, production company really we work for anybody that controls the rights to media, images, video, and of course audio. So, if I'm a label or artist, I hire you to do what? I think we are as good as anyone out there in terms of digital distribution and marketing.
We provide some services that an independent label would expect from a major label. We provide some services that an artist would expect from a label. McDaniels recently spoke with CNET News to discuss where digital distribution was headed. Universal last year invested in INgrooves. And in fact, one of the 7-year-old company's most important clients is Universal Music Group, the largest of the top four recording companies. McDaniels says INgrooves is a service company that acts much like an indie record company, such as IODA or The Orchard, but has no wish to compete against record labels. label," quipped Robb McDaniels, the company's CEO.
This spring, when the spoof metal group Spinal Tap releases its first album since 1992, the boys in the band are trusting INgrooves to distribute the material to iTunes, Amazon, and other online retailers.īut just don't call the privately held INgrooves a music label. Last year, San Francisco-based INgrooves oversaw digital distribution and marketing for the release of Dolly Parton's album "Backwoods Barbie." The record debuted as the No. INgrooves, a digital distribution company, is fast becoming a favorite of music acts embarking on comebacks.